The Olde Peculiar

Olde Peculiar

Branding  Print Design  Signage Country Pub

In the village of Handscare, Staffordshire, you’ll find a great pub and B&B called the
Olde Peculiar that’s been serving pints since 1700! During the COVID-19 Pandemic the pub had
to turn off the pumps and close its doors. By taking advantage of their unfortunate situation,
the Olde Peculiar decided it was time to rebrand and chose PHD to help them!

After a good old brainstorm (at the pub of course), it was time to get to work.
Firstly we created a logo that perfectly captured the history and antiquity of the pub,
We then used this to give the pub a makeover, installing new signage to the exterior and
surrounding area, including traditional hand painted features to the walls of the building.

We then took things a step further and created new menus, interior menu boards and various
way finding signage through out the building. The Olde Peculiar is now back open and doing
what they do best, quenching the thirst of all who come and go through the village.
Obviously we had to go down there on official business to check it all out! (to drink beer).

“We’re very proud of our village pub, being established in 1700 we have a lot of history,
character and appeal, but our image looked a little tired. Now… with the help of the team at PHd,
our new logo, branding and signage grabs people’s attention, complementing our already superb venue.
We’re so please with the sensitive re-brand perfect for us, and our customers!”

Corinne O’Donnell, Owner

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Kingston Noble

Kingston Noble

Branding  Print Design • Digital • Recruitment

Kingston Noble was started to do recruitment… but better! Their aim was always to
do more for companies, do more for individuals, do more to get people into jobs.
As such their brand needed to shout (not whisper) their imagery be loud (not quiet)
and above all have a whole heap of character… as such they turned to PHd design.

Kingston Noble needed to stand out, their Logo started this bold and in your face approach.
But the branding was where the character, colour and vibrancy came to life. From their tone
of voice and bold typography, to their colourful photography everything we designed
(from their website to their business cards) had character.

Although all this vibrant design made Kingston Noble incredibly eager to show their new brand to the world.
The real aim was to grab the attention of employers and employees and to put all other recruitment
agent out of their mind. It’s early days, but we’re pleased as punch to see that their trust in PHd’s design skills
seems well placed as they go from strength to strength.

“So pleased with the way PHd approached our branding. They took the time to understand what we stood for, and delivered the perfect solution.
On our other marketing material and website they went above and beyond, helping us with messaging and imagery,
allowing us target our audience in a really clear, concise and appealing way. Their hard work and clever thinking
has given us such a boost, and set us up to lead the market for years to come.”

Nikky Brand, Co-Founder & Director of Kingston Noble

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Tile Rite

Tile Rite

Branding Print Design Packaging Manufacturing

Tile Rite deal with everything tile except tiles! So if you need great grouting or lovely
levellers, they have you covered. In a traditional industry that still dealt with people, we
identified an opportunity for them to really stand out in their industry by simply looking
‘rite’ and clarifying everything ‘tile’… Something lacking from their competitors: Simple!

Our first job with Tile Rite was to redesign one of their main sales tools: their huge
catalogue. We showed them that this document could be so much more than just
a list of products and it now functions to really educate and engender customers
to the ‘Tile Rite’ way, creating loyalty, custom and sales. From the success of this
we’ve now moved on to creating brands for some of their more special ranges of
products, along with marketing material and sample packs… yay us!

In regards to the catalogue we did Tile Rite said they were:
“So pleased with them, they look great and make the range
look and feel very professional.”

Laura Harbidge, Commercial Director at Tile Rite

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The Sly Old Fox

The Sly Old Fox

Branding Print Design Signage Pub & Restaurant

This ‘theatre bar’ – adjacent to the hippodrome in central Birmingham was a little
tired, surrounded by discerning customers with lots of alternatives available to
them. They new what us clever folks at PHd could do for pubs and restaurants to
shake things up and help bring in customers. So they gave us a call.

The branding

for this venue needed to fit in with the lovely traditional building, but bridge the gap to appeal to a
wider audience. With no real existing branding in place, we had no constraints and went for a 100%
bespoke new logo, blending a time-honoured old world look with a fun branding scheme to a create
a homely ‘proper’ pub ‘vibe’.

The hoarding

is a vital way of building interest while somewhere is being built (or in this case re-fitted). It’s a huge
advert, that appeals to the curiosity in all of us. We cleverly used large panels to give huge coverage,
without having to actually cover all the hoarding. All the design and details used our branding
alongside sneak reveals of what was coming to stir up anticipation for the big launch.

On the menu

They needed a clear, compelling menu design. The menu changes regularly, so the design
needed to be versatile and easy to update while looking delicious to customers. The simple
segregations of food types, quality illustrations and classic typography helps to set the tone
for this old style ‘proper’ pub restaurant.

“We’ve worked with PHd many times… Another fantastic job, it does
exactly what it should while looking great. Thanks so much.”

Keith Williams, Marketing Director at The Sly Old Fox

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Sunfing

Sunfing

Branding Print Design Infographics Solar Powered Surfboards

Sunfing is ingenious, a surfboard with a solar panel built in to go on the
top of classic campervans etc. It charges **it up and looks cool,
however it’s not immediately obvious to their customers. So they
needed something to look cool, stand out and be understood at shows,
which is why they employed the services of us clever lot at PHd!

At shows Sunfing wanted something to explain how the surfboards worked to
charge your camper van etc. So we created a cost effective leaflet that can
be cut and folded up to create a little campervan with a sunfing on top! It got
people lining up for a leaflet, helped understanding and spread the word!

“Our target audience love great design and are a fun lot… So really
who else could we go to, PHd created sexy visuals that were
engaging and humorous, drawing in our customers, and at the
right price, thanks to the whole team.”

Caroline Davies, Director at Sunfing

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SE Controls

SE Controls

Branding Print Design Digital Signage Infographics Manufacturing

SE Controls create wonderful solutions to help naturally ventilate buildings, for
comfort and fire safety reasons. They deal with large contracts, and their
competitors are huge (really huge) players. So to compete they needed PHd to
step in and make them look the part, so that customers believed that they were
every bit as good as the big boys (or indeed the big girls).

How we’ve helped make SE Controls look sharp, considered and capable is by making a very
clear set of rules during their re-brand. These make sure all the design aspects work together
effectively to create a strong design similarity on everything from vehicle livery to datasheets,
adverts and brochures. The hard work at the start helped make everyone’s life easier, and even
our simplification of technical information helps customers grasp more, and then order more!

“From a design perspective they approached everything with a technical knowledge
and understanding that really helped guide us in the right direction, whilst taking into
account our concerns and preferences and as a result we have had great feedback on
the new designs. Thanks to all of the team for their help and support.”

Becky Blackmore, Marketing Director at SE Controls

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Scoop n Shake

Scoop ‘n’ Shake

Branding Packaging Infographics Print Design Signage Restaurant & Takeaway

This delicious company came to PHd as they wanted their puddings and
milkshakes to look tasty! We were only too happy to help, and the brand
we created is one of our favourites, working fabulously and looking
delectable on everything from menu’s, cups, and building livery.

The branding focused on clean soft lines, with visuals of both the ice
cream scoops and the straw of the milkshakes built in. The vibrant
colour scheme was used to add vitality and to represent all the crazy
flavours available. We added infographic icons to the branding to make
understanding the options, and ordering that little bit easier… Yum!

Branding is important to everyone, but especially in food and drink
when you have to make passers by have a physical reaction (hunger and
thirst), and that’s what this project delivered. ‘Love the branding,
thanks PHd design’.

Kuldip Mahem, Manager for Scoop ‘n’ Shake

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Perspective Opticians

Perspective Opticians

Branding Print Design Opticians

The thing with opticians is they really see the details! That’s why
Perspective employed PHd design to update their brand, evolving their
longstanding brand into something more eye catching! So happy were
they with our work, we’ve been creating a huge range of marketing
solutions ever since, what a spectacle!

Once the logo was created, we set up a strikingly simple branding
scheme from this… as often is the way this practical, consistent and
uncomplicated approach, has helped hugely. They now can create new
items quickly and cost effectively, building an arsenal of recognisable
marketing material that helps maintain their existing customer base, as
well as enticing a new assortment of patrons!

“looking good” and “makes a lot of sense”, that’s what we always get on
our projects with Perspective. We now work together so closely that
the trust allows better, quicker more cost effective work, which we
hope will continue for years to come!

Dan Sanders, Optometrist & Owner at Perspective

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Othello 4 Martin James

Othello 4 Martin James

Branding Print Design Office Equipment

Othello 4 Martin James sell office equipment, clothing, safety stuff and promo gifts, as well
as offering services such as printing, shredding and office re-fits. Such a wide range of
services required some clever graphic design to ensure their branding was clear, attractive
and memorable. After talking to a few designers, PHd design were (wisely) chosen.

Once we understood all the services, we set about ensuring their customers did
too. Their new master logo was created as a polished evolution of their existing
logo, but we added 7 sub divisions, each with it’s own descriptors, colour
schemes, easy to understand icons and bespoke patterns.

The branding was vibrant, memorable and unified across everything Othello
produce: Catalogues, Folders, Rulers, Pens, Calendars, Business Cards, Leaflets,
Adverts, Emailers, Letters, Uniforms and much, much more! “Fabulous designers,
with loads of great ideas that are easy to put into practice. Incredible service.”

Kate Martin, Director at Othello

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Maguire Jackson

Maguire Jackson

Branding Infographics Print Design Signage Estate Agents

Maguire Jackson have been with us since their inception in 2005. With PHd
functioning as their on call design department, they’ve gone on to (according to the
honourable Rightmove) be the biggest estate agents in Birmingham. Our design
work has been admired by their customers and competitors, and we’re always looking
to find ways to keep them leading in this rather competitive marketplace.

My oh my, we’ve done a lot of design since creating their hand crafted logo all those years
ago. We’ve developed ways to target individuals, investors, developers, sellers, vendors
and landlords through fun, serious or educational (dependent on the recipient) leaflets,
adverts, brochures and much, much more (more than you’d care to read about). We love
you guys at Maguire Jackson, we hope to still be working with you in another 15 years!

“PHd design have been at the forefront of our marketing since we started. The attitude of
all the staff at PHd is first class; a ‘can do’ mentality and willingness to go the extra mile
continues to assist us in our marketing needs. We are continually impressed with the
application of the team at PHd, their knowledge base and advice we receive. PHd have
become an ‘external marketing department’ for us and we now see them as our partner.”

Philip Jackson, Managing Director at Maguire Jackson

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