Kubu

Kubu

Branding Packaging Infographics Digital Lock Manufacturer

Kubu created something that warns you if you (or a loved one) have left your doors
unlocked, an ingenious system with lots of benefits. However with no real
competitors or existing similar products, the market needed to understand why
they needed this, and why they should be excited… PHd to the rescue!

This project had a few aspects, we needed to create a website design to get
fitters, stockists and customers interested. This had to contain infographics to
clarify this slightly complex solution. From there we created packaging for the kit
to arrive in. Then finally infographic instructions to be used on the app and in the
packaging to get everything fitted, up and running and locked up tight.

“Thanks for popping over, we love working with you guys you make
everything logical, and it looks so great!”

Ryan Bromley, Director at Kubu

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Choice CBD

Choice CBD

Branding Packaging Digital CBD Products

CHOICE was launched in 2019 to give people a trustworthy, UK based and legal way to
buy CBD and benefit from it’s physical and mental health advantages. CHOICE needed
to stand out from the crowd and re-assure those in need that CBD could help, and
distance the brand from the preconceptions related to cannabis and getting high!

The first thing we needed to do was get the brand right, it needed to show customers
that this is a medical product, made to a chemical formula, and dosed out legally to help
professionals. The chemical formula for Cannabidiol is C21 H30 O2 which we included
in the brand using bespoke clean and uncluttered typography and alongside a stylised
symbol for the hemp leaf made for a brand with trustworthy feel.

The next job was to apply the logo to marketing materials, website and a range of
packaging for bottles and tubs. All of these followed a clean and uncluttered style to
help visually represent the virtues that CHOICE hold, and built reassurance in their
brand. Testimonials and Certificates of Analysis were sourced to help prove the
benefits and traceability of the product.

“We had a choice between two top 100 design companies (one big London agency &
PHd design), so pleased we went with PHd. We love the wrap around idea on the label
and packaging, and the depth and look of the boldness of the font / icon.”

Danielle Waller, Brands Director at Choice

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Titanic Brewery

Titanic Brewery

Branding Packaging Brewery

Titanic sink a drink or two, they’re a great little brewery on the rise! They’d
always understood the importance of how their branding, beer bottles, pump
clips etc looked. But they came to PHd to take that to the next level… Getting
people drinking more (responsibly of course), we were only too excited to help!

We love working with Titanic, we’ve proved that our ideas work for them and
we now operate in rather blissful partnership with Titanic to help create
everything from beer kegs, bottle labels, can designs, pump clips through to
marketing material. The best ideas come to you in the pub!

As often is the case with our longterm clients, we now operate as an invaluable
extension to their marketing team. We’re there when they need us and they can
always rely on our creativity, individuality and flair for delivering practical
solutions, we’ve just started working on their range of bars, watch this space.

In response to our first job together, updating the brand and pump clips
they responded: “They are perfect and my directors love them, we love
it, thank you… thank you for your patience, you have been a star. That’s
a massive help, they look great.”

Amy Vickers, Marketing Director at Titanic Brewery

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Tile Rite

Tile Rite

Branding Print Design Packaging Manufacturing

Tile Rite deal with everything tile except tiles! So if you need great grouting or lovely
levellers, they have you covered. In a traditional industry that still dealt with people, we
identified an opportunity for them to really stand out in their industry by simply looking
‘rite’ and clarifying everything ‘tile’… Something lacking from their competitors: Simple!

Our first job with Tile Rite was to redesign one of their main sales tools: their huge
catalogue. We showed them that this document could be so much more than just
a list of products and it now functions to really educate and engender customers
to the ‘Tile Rite’ way, creating loyalty, custom and sales. From the success of this
we’ve now moved on to creating brands for some of their more special ranges of
products, along with marketing material and sample packs… yay us!

In regards to the catalogue we did Tile Rite said they were:
“So pleased with them, they look great and make the range
look and feel very professional.”

Laura Harbidge, Commercial Director at Tile Rite

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Scoop n Shake

Scoop ‘n’ Shake

Branding Packaging Infographics Print Design Signage Restaurant & Takeaway

This delicious company came to PHd as they wanted their puddings and
milkshakes to look tasty! We were only too happy to help, and the brand
we created is one of our favourites, working fabulously and looking
delectable on everything from menu’s, cups, and building livery.

The branding focused on clean soft lines, with visuals of both the ice
cream scoops and the straw of the milkshakes built in. The vibrant
colour scheme was used to add vitality and to represent all the crazy
flavours available. We added infographic icons to the branding to make
understanding the options, and ordering that little bit easier… Yum!

Branding is important to everyone, but especially in food and drink
when you have to make passers by have a physical reaction (hunger and
thirst), and that’s what this project delivered. ‘Love the branding,
thanks PHd design’.

Kuldip Mahem, Manager for Scoop ‘n’ Shake

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Karamelt

Karamelt Chocolate

Branding Packaging Chocolate

Every so often we get a really tasty job, Karamelt make alternatives to
the high street chocolates we all know and love, but using real, natural,
sustainable ingredients and they’re delicious! We had a little taste, and
then another little taste (to make sure) and knew we had to design
something special to go with this cracking range of chocolates!

The bespoke shaped box that we created helped develop a
recognisable shape, stacked well in their boxes and gave us plenty of
real estate for detailing the credentials and British heritage of the suite
of mouth-watering confectionery! It’s fair to say, this design did the
flavours proud, and their customers agreed!

“You certainly have captured the whole concept, it only took 10 years to
find designers who get it and do a super job and give us something we
love and will be proud of… Great job.”

Mary Barnett, Director at Louis Barnett Chocolate

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Hidden Street Food

Hidden Street Food

Branding Packaging Sauces

This start up sauce company creates vibrant flavours from around the
world and wants to offer them to people who appreciate taste. Their
passion is evident, but they were unable to show this to potential
stockists, so they came to PHd design for help.

PHd-Hidden Street Food-01

We created them a distinctive, grungy and versatile logo with a little hidden
detail (see if you can see what we mean). However the sauce labels needed to
embody the heady and full flavours, as well as grab the imagination of a
customer looking for something a bit different. Three labels started the
range, featuring illustrations from the sauces country of origin.

PHd-Hidden Street Food-07

PHd used their experience to help guide an enthusiastic, but
inexperienced chef, helping them achieve their vision… getting into
stockists! “Thank you for the designs. It’s perfect.”

Adam Kalam, Director at Hidden Street Food

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Hearts Distillery

Hearts Distillery

Branding Packaging Drinks Sector

It’s generally frowned upon to open a bottle of Gin in a shop and take a swig… So if your
customers can’t taste your delicious product, then you’ve got to use design to make people
want to buy it! This new brand needed to work hard to stand out next to the competition,
so we pulled out all the stops, and it’s really worked, have a look for yourself:

The ‘Hearts’ name was chosen because of it’s location in the heart of England, and as it’s
been a real labour of love for their MD. So we used a heart icon, making it from
inter-twinned rope to emulate the staffordshire knot. The crafted visuals and small
batch detailing helps this stand out as a crafted, quality product.

“I cannot thank PHd enough for all the help, support and assistance you
have given me on getting this off the ground. Your design is a firm
favourite, and we finally have something that is not “a bag of fresh air”
that’s selling well.”

Rob Miles, Director at Hearts Distillery

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