Acticare

Branding Print Design Signage Infographics Care Home Products

Acticare can supply care homes with everything from medical items to
furniture and uniforms. They supply a great range and a great service, but
they needed to have clear and appropriate branding alongside clever
marketing items to win over clientele! PHd to the rescue!

Branding and Infographics

The first stage in the masterplan was to make sure their busy customer
targets recognise Acticare’s quality through their professional branding,
and to understand quickly what they can offer through a series of bespoke
icons segregating their wide range of services visually.

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Catalogues & Direct mail

The second stage in our sneaky ploy to win over Acticare’s customers was to
target decision makers with a swish physical catalogue (that’ll sit in the office as
constant reference), and a lovely memorable pack of branded biscuits and a gift
pen… two things that mean Acticare will be remembered! We then created
regular mailers with lovely special offers, to tempt them that little bit more!

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Office Signage

The final stage in our scheme was to ensure that when they got meetings with the large
care home groups… that their offices looked great, inspired confidence, and sealed the
deal during contract negotiations! Oh we shouldn’t forget… this new office provided a
rather lovely place for their loyal hardworking staff to work productively within!

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“The way our brand image has changed has been incredible and I’m certain it
has set us apart in a crowded marketplace. And what’s more… it’s been great
fun working with you on every step of every project! Thank you all very much
for your input on this project – true representation of innovation!”

Josh Boyman, Head of Client Relations at Acticare

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IST

Branding Print Design Infographics

IST create amazing, industry leading solutions for lighting. They create things that no
one else has ever thought of, they’re terribly clever. However, those of us that are not
quite as academic simply don’t understand what they do! So PHd were brought in to put
everything in nice simple terms to get their customers excited about their solutions.

Our simple down to earth approach helped IST to understand their customers
needs, and make sure their customers understood the value of their
offerings. We then made sure all the information spoke to the reader,
showing solutions to real problems they struggle with every day.

We have now created a range of brochures for different services, folders, infographics,
handouts, stationery and a few product / service brands. These have all created sales
wins, and our working relationship now is one of real trust. We’re treated as an external
marketing team working with them, not just for them.

“Having worked with the team at PHd design for a number of years we have
been impressed by their insights into customers minds and what will make the
difference between a contact and silence. This simple logical approach has
helped us win business with their clean, powerful designs at the forefront.”

Nina Archenhold, Sales & Marketing at IST

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