Branding • Print Design • Signage • Infographics • Care Home Products
Acticare can supply care homes with everything from medical items to
furniture and uniforms. They supply a great range and a great service, but
they needed to have clear and appropriate branding alongside clever
marketing items to win over clientele! PHd to the rescue!
Branding and Infographics
The first stage in the masterplan was to make sure their busy customer
targets recognise Acticare’s quality through their professional branding,
and to understand quickly what they can offer through a series of bespoke
icons segregating their wide range of services visually.
Catalogues & Direct mail
The second stage in our sneaky ploy to win over Acticare’s customers was to
target decision makers with a swish physical catalogue (that’ll sit in the office as
constant reference), and a lovely memorable pack of branded biscuits and a gift
pen… two things that mean Acticare will be remembered! We then created
regular mailers with lovely special offers, to tempt them that little bit more!
The final stage in our scheme was to ensure that when they got meetings with the large
care home groups… that their offices looked great, inspired confidence, and sealed the
deal during contract negotiations! Oh we shouldn’t forget… this new office provided a
rather lovely place for their loyal hardworking staff to work productively within!
“The way our brand image has changed has been incredible and I’m certain it
has set us apart in a crowded marketplace. And what’s more… it’s been great
fun working with you on every step of every project! Thank you all very much
for your input on this project – true representation of innovation!”
Josh Boyman, Head of Client Relations at Acticare