Top Gun Tours
Digital • Infographics • Travel & Adventure
UK based firearms events company Top Gun Tours asked PHd to
redesign their website to reduce the clicks, be easier to use, be more
intuitive and look more modern… quite some ask.
Websites can often be difficult to use unless you are a geek or the person who
created it. Often this is forgotten which is just what happened to Top Gun Tours,
who turned to PHd to resolve this.
New structure, logical information, delete double ups, change the visual hierarchy,
design for phones initially, new simplified graphics, logical info trail and an overall
new skin combined together to improve ranking, improve length of visit and above
all improve orders… quite some result.
“Not only does the new site look much better than the old one, it is more engaging and more
informative to customers due to the way PHd have structured the design and the information flow.
After just a couple of weeks of the new site going live the total number of bookings per day
received through the new site has significantly increased compared to the previous site.”
Ian Richardson, Director at Top Gun Tours