The Sly Old Fox

The Sly Old Fox

Branding Print Design Signage Pub & Restaurant

This ‘theatre bar’ – adjacent to the hippodrome in central Birmingham was a little
tired, surrounded by discerning customers with lots of alternatives available to
them. They new what us clever folks at PHd could do for pubs and restaurants to
shake things up and help bring in customers. So they gave us a call.

The branding

for this venue needed to fit in with the lovely traditional building, but bridge the gap to appeal to a
wider audience. With no real existing branding in place, we had no constraints and went for a 100%
bespoke new logo, blending a time-honoured old world look with a fun branding scheme to a create
a homely ‘proper’ pub ‘vibe’.

The hoarding

is a vital way of building interest while somewhere is being built (or in this case re-fitted). It’s a huge
advert, that appeals to the curiosity in all of us. We cleverly used large panels to give huge coverage,
without having to actually cover all the hoarding. All the design and details used our branding
alongside sneak reveals of what was coming to stir up anticipation for the big launch.

On the menu

They needed a clear, compelling menu design. The menu changes regularly, so the design
needed to be versatile and easy to update while looking delicious to customers. The simple
segregations of food types, quality illustrations and classic typography helps to set the tone
for this old style ‘proper’ pub restaurant.

“We’ve worked with PHd many times… Another fantastic job, it does
exactly what it should while looking great. Thanks so much.”

Keith Williams, Marketing Director at The Sly Old Fox

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