Branding • Packaging • Signage • Print Design • Sauces
Sinclair create condiments and sauces, and they are very passionate
about it, not to mention rather skilled, winning many awards. They
came to PHd design as they identified that their brand, packaging and
promotion wasn’t getting them noticed. Well… we soon changed that!
We’re really excited to have worked with Sinclair Condiments and to
have helped open up doors to buyers nationally, and internationally. We
started by updating their logo, then their bottle packaging, point of sale
stands in store, presentation materials, stationery, flyers, exhibition
stands, vehicle signage and social media imagery.
BEFORE USING PHd Sinclair were trying extremely hard (and failing) to get their
products on the shelves at some of the bigger players in the retail industry. They used
their own hand made labels, and sold them locally with a modest amount of sales.
AFTER USING PHd: Within a year of taking on PHd design, Sinclair have their sauces
in 250 branches of Morrisons, 250 national retail groups, including Holland & Barrett,
and are negotiating a deal with Tesco. They also sell through major retailers in
Sweden, Denmark, Norway, Germany and Dubai. This recognition has won them the
Great Taste Gold award and the BBC Good Food Show Bursary Award..
“We’re so pleased with the difference PHd have made. They’ve made us look as tasty as our
products actually are. They don’t just make things pretty though, they use logic and common
sense to make the most of every label, leaflet, and presentation. They’ve helped us hit tight
deadlines a few times by turning things around really quickly for us. We couldn’t have done it
without their expertise, help and advice, thanks to everyone at PHd.”
Nik Sinclair, Founder at Sinclair Condiments Co