Hidden Street Food
Branding • Packaging • Sauces
This start up sauce company creates vibrant flavours from around the
world and wants to offer them to people who appreciate taste. Their
passion is evident, but they were unable to show this to potential
stockists, so they came to PHd design for help.
We created them a distinctive, grungy and versatile logo with a little hidden
detail (see if you can see what we mean). However the sauce labels needed to
embody the heady and full flavours, as well as grab the imagination of a
customer looking for something a bit different. Three labels started the
range, featuring illustrations from the sauces country of origin.
PHd used their experience to help guide an enthusiastic, but
inexperienced chef, helping them achieve their vision… getting into
stockists! “Thank you for the designs. It’s perfect.”
Adam Kalam, Director at Hidden Street Food