Branding • Garden Centre
Sometimes traditional skills get the best results. This garden centre
came to us as they wanted to grow. To do this; customers needed to
understand the benefits their unique knowledge, traditional skills and
established site offered… And so, we were brought in to do ‘branding’.
The key to this branding project was to create a memorable, traditional and natural logo. To achieve
this we needed to turn off the computer and go back to nature… hand drawn ideas, outlined then
refined and refined (and refined again) to create something truly special with a genuine crafted feel.
The design was then redrawn sympathetically on the computer to retain the character, but allow it
to be practically deployed on a range of promotional and signage solutions around the site.
A happy client and a happy clientele, allowing them to be taken seriously,
and remembered as a lovely destination. The brand now is getting used on
everything at the centre, for the tea rooms, the plants, the products,
improving the image everywhere: “We’re so very pleased”.
Jon Jinks, Director at Black Birches