Why do companies use
Industry news • 19th August 2020
Creativity, personality, proven track record or a myriad of other reasons
could be why businesses around the world choose to use designers to
solve marketing and design related challenges for them.
It is often thought that software is the solution, but this is usually not the case. Some might say that data is the only way forward, but how do you display this data? Others may argue that the quality of their products speak for themselves, however this only works for existing customers, future customers simply won’t be aware of this. Design is often thought of as ‘nice to have’, rather than a ‘must have’, but design is much more important than you think.
There are tons of different software solutions out there, which according to the adverts are simple to use and easy to create wonderful, creative solutions in seconds. So then why do companies use professional designers?
It’s simple, all of the technology in the world will not create a great idea. All of the technical witchcraft available today will not solve a marketing challenge of how to sell product X, and all of the various gizmos and gadgets can’t sketch out a solution… Fact. You need a human being driving these wonderful tools to enable the magic to happen.
Great designers can understand the challenge, take into account who you are aiming at and get under the skin of the task at hand. They can explore ideas faster than any computer, suggest different ways to get the message across and think the unthinkable, a new idea! Great businesses understand the power of a simple, creative idea and all that it can provide.
Professional designers have a proven track record, they can demonstrate how they work and can fill you with a sense of confidence in their abilities. They are passionate about solving your challenges, and will often end up doing more than you pay for, it’s just the way they’re built. In fact, designers don’t normally do it for the money. They just want to impress people with their talents, they love to show off and make the client say “wow, how did you do that?”. Then they quietly accept the praise, move on and do it all again.
It’s actually dead easy to tell which companies use a professional designer, they’re the ones who look good and make a profit!