Dr Martens Character Illustrations


The Client

Dr Martens

Dr Martens needed 8 characters creating to embody the personalities of the main 8 types of people that buy their footwear. These were to be used to help target customers in a range of promotions both digitally and in print.

The Project

Character Illustrations

We started by discussing the style of illustration that they wanted, then produced simplistic line drawings of the 8 characters. Once the details of these were agreed, more in depth colour and shading was applied to create the final illustrations. The final artwork was sent in a range of file formats to ensure that these can be used for all their varied future uses. The client was ecstatic with the results, and pleased we could turn them around quickly to meet their tight deadline!
If this has inspired you, or you want to learn more about what PHd design could do for your business, get in touch today.

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