Osbourne House logo breakdown
Our work • 26th August 2021
It’s Pete here, Managing Directer at PHd design.
Today I want to focus on the structure of a recent logo we created for a property development,
this is to demonstrate some of the thinking that goes into a logo and branding.
Osborne House takes it’s name from the architect who created the look of the frontage and style as it is today,
His name was John Osborne. He started working on this in 1896, which had a hallmark year stamp of the letter ‘W’, which
we added to the logo. Then we included 2 letters of ‘O’ and ‘H’ for Osborne House. This is all designed in a formation which is
using squares with 45 degree corners cut off which is the shape of hallmarks in the late 1800s, The anchor is a jewellery mark
which identifies anything manufactured in Birmingham.
The location address completes the circle which contains the whole logo. This can be used in many
different ways and has a story embedded in it’s structure… So this is the reasoning behind the logo,
and the next slide shows how we can make it shine!