New brand for a local charity

New brand for a local sexual violence
& abuse support organisation

Our Work 10th July 2020

If you’re suffering at the hands of a violent or sexual abuser, ‘Gina’ offer unique support,
counselling and social activities to help those in need. However, it’s a huge leap of faith for
individuals to contact Gina. Their new branding helped to reassure individuals that Gina
were friendly, professional and really could help, giving suffering men and women
the courage to confide in them.

During the Covid 19 lockdown, we decided that PHd’s design powers should be used
to help out deserving companies. So we ran a competition for us to do 1 free design
scheme, Gina didn’t win, but they do such good work that we couldn’t say no! During
the lockdown the difficulties faced by Gina (and the people they are trying to help)
were intensified. Hopefully this vibrant new brand will help build awareness…
If you’ve never heard of them, we’re hoping to change that.

“We want to bring a totally different spin to our sector through our brand; we want
to bring colour, eccentricity, intrigue, and just a tiny sprinkling of the good kind
of ‘crazy.’ This might sound weird (to have ‘fun’, ‘colourful’ quirky branding for an
organisation in our sector); however, we believe that our sector needs this element
of vibrancy and something unique (it needs the colour, brightness, joy and hope). Not
much to say Neil other than, we LOVE THESE!”

Lisa Thompson
Chief Executive Officer

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