Osbourne House logo breakdown

Osbourne House logo breakdown

Our work 26th August 2021

It’s Pete here, Managing Directer at PHd design.

Today I want to focus on the structure of a recent logo we created for a property development,
this is to demonstrate some of the thinking that goes into a logo and branding.

Osborne House takes it’s name from the architect who created the look of the frontage and style as it is today,
His name was John Osborne. He started working on this in 1896, which had a hallmark year stamp of the letter ‘W’, which
we added to the logo. Then we included 2 letters of ‘O’ and ‘H’ for Osborne House. This is all designed in a formation which is
using squares with 45 degree corners cut off which is the shape of hallmarks in the late 1800s, The anchor is a jewellery mark
which identifies anything manufactured in Birmingham.

The location address completes the circle which contains the whole logo. This can be used in many
different ways and has a story embedded in it’s structure… So this is the reasoning behind the logo,
and the next slide shows how we can make it shine!

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Sink a few beers!

Sink a few beers!

Our work 9th August 2021

It’s Pete here, Managing Directer at PHd design. I just wanted to share a quick note about a great
project we worked on not too long ago…

Long standing client Titanic brewery ‘had a go’ at creating mini kegs for their ranges of beers, originally having a go at creating
the keg labels themselves, they felt the design could be a lot better as the current design was letting down the brand and possibly impacting sales.
Titanic then asked PHd to get to work, we created various keg designs for all of their different beers, incorporating the main elements from their cans
(that we also designed!). With the new designs complete they ended up selling twice as many as they previously did.

Clever thinking

Collaboration from a strong relationship

Fabulous results

Design made a difference to their bottom line, we would love to do the same thing for your business.

PHd design         Marketing… redesigned

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New brand for a local charity

New brand for a local sexual violence
& abuse support organisation

Our Work 10th July 2020

If you’re suffering at the hands of a violent or sexual abuser, ‘Gina’ offer unique support,
counselling and social activities to help those in need. However, it’s a huge leap of faith for
individuals to contact Gina. Their new branding helped to reassure individuals that Gina
were friendly, professional and really could help, giving suffering men and women
the courage to confide in them.

During the Covid 19 lockdown, we decided that PHd’s design powers should be used
to help out deserving companies. So we ran a competition for us to do 1 free design
scheme, Gina didn’t win, but they do such good work that we couldn’t say no! During
the lockdown the difficulties faced by Gina (and the people they are trying to help)
were intensified. Hopefully this vibrant new brand will help build awareness…
If you’ve never heard of them, we’re hoping to change that.

“We want to bring a totally different spin to our sector through our brand; we want
to bring colour, eccentricity, intrigue, and just a tiny sprinkling of the good kind
of ‘crazy.’ This might sound weird (to have ‘fun’, ‘colourful’ quirky branding for an
organisation in our sector); however, we believe that our sector needs this element
of vibrancy and something unique (it needs the colour, brightness, joy and hope). Not
much to say Neil other than, we LOVE THESE!”

Lisa Thompson
Chief Executive Officer

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