25 rules to follow to make sure
you get a fabulous logo!

Studio news 4th March 2019

Design is subjective, however there are a number of quantifiable ways
that you can go wrong, luckily you’re readying this, so you won’t make
any of those silly ‘faux pas’. We’ve been doing this for many years, so
learn from our mistakes, and get a desirable, effective and usable logo!

1. Meet the client
& understand the business’ needs

Q and A Management Services Brand Design

2. Research about the industry:
more knowledge means better design

Bespoke Icon Graphic Design Lichfield

3. Think ahead: a logo must
work in different situations

Bespoke Icon Design Lichfield

4. Get ideas out of your brain,
the best tool for that: a humble pencil

Graphic Design Lichfield

5. Avoid pixelation,
always create as a vector file

Avoid Pixelation in Graphic Design

6. Once the concept is clear, use the
computer to try multiple options

Euroseal Bespoke Branding

7. Analyse carefully and get rid of
everything that’s not essential

Bespoke Logo Design Lichfield

8. The logo must work: when reversed…
9. or in black and white

Bespoke Logo Design Birmingham

10. A good logo must work
when used really big or small

Logo Design

11. Create an original design,
never copy or imitate others

Graphic Design for Wedding Dress Company

12. A great logo must be unique,
do not use clip art logos or icons

Logo Design

13. Keep it simple,
do not use special effects or gradients

14. Avoid design trends,
a logo needs to last a good while

Bespoke Logo Design

15. Respect the hierarchy of information,
the biggest word: the most important

Logo Design Agency

16. Do not confuse the eye,
use two typefaces at most

Logo Design

17. Use different typefaces to help with
hierarchy, readability & interest

Professional Logo Design Company

18. Text must be easy enough for
even your grandma to read

Logo Design Agency

19. If possible: fit the logo into a square,
avoid obscure proportions

20. Pay attention to details, align items so
it looks considered, clean and neat

21. Use colours, shapes and layout to
ensure the result looks appropriate

Professional logo design

22. When evolving a brand…
always keep the key elements

Evolution of logo design

23. Do not use taglines in the logo,
let the logo speak for itself

Brand Identity Lichfield

24. A logo is memorable,
if you can sketch a logo in 5 seconds

Bespoke Logo Design

25. Now, you know the rules
break them if you want, but always…

Keep Design Simple
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