How graphic design can make your business successful

IF YOUR COMPANY IS
SMALL

AND YOU WANT TO BE

BIG

WE CAN HELP

WE WOULD LOVE TO SHOW YOU
AN EXAMPLE OF HOW WE HELPED TURN
A LITTLE COMPANY CALLED SINCLAIR CONDIMENTS

INTO A BIG COMPANY CALLED SINCLAIR CONDIMENTS

BEFORE USING PHd

A passionate small-scale cottage industry.

Trying extremely hard (and failing) to get their products on the shelves at some of the bigger players in the retail industry.

Using their own hand made labels.

Sold locally with a modest amount of sales.

AFTER USING PHd

Within a year of taking on PHd design, Sinclair have their sauces in 250 branches of Morrisons, 250 national retail groups, including Holland & Barrett, and are negotiating a deal with Tesco. They also sell through major retailers in Sweden, Denmark, Norway, Germany and Dubai.
This recognition has won them the Great Taste Gold award and the BBC Good Food Show Bursary Award.

SO... HOW DID WE ACHIEVE THIS GROWTH WITH SINCLAIR?

THE PRODUCT

The sauces have always been exceptional, but customers buy with their eyes, so we needed to make sure the product looked as good as it tasted.
NEW BRAND
The first thing we did was to upgrade the company name to Sinclair Condiments Co of Buckinghamshire, immediately bringing a certain amount of prestige and a sense of history to the brand.
NEW LABELS
The labels were designed to reflect the products’ quality roots and English heritage, make Sinclair look like a long-established company, and highlight the flavours and selling points.

This helped ensure that the products looked suitable to grace the supermarkets’ deli sections, as well as being striking, fun and individual enough to attract attention.

ADD AWARDS
As Sinclair progressed, they won awards, the introduction of these awards onto the labels helped to give buyers confidence to ‘try it’.
DIVERSIFICATION
Not content to rest on their laurels, Sinclair introduced catering packs and sauce pots into the market.

THE AWARENESS

Now the product looked good, but to make sure people can buy Sinclair ’s sauces, customers need to know they exist. Getting their name out into the world, in the right way, was key to their success.
WEBSITE
Their presence online was designed to give more details on the product, and solidify any interest in the product.
SOCIAL MEDIA
Via various managed social media platforms, Sinclair built a following, sharing updates, recipes, enticing followers with competitions and prizes.
VEHICLE SIGNAGE
Their ‘funkwagon’ was a great talking point at shows, meetings, fairs, and functioned as a constant billboard wherever it went. Messages on the car successfully encouraged people to take ‘selfies’ of them and the car, sharing the images to win prizes.
LITERATURE
For end customers, buyers, shops and supermarkets an array of targeted flyers and leaflets were created to achieve, interest, interaction or sales.
EXHIBITIONS
Mainly to attract new trade buyers at industry shows, we created bright and eye catching stand graphics to make sure they got attention from key buyers at shows.

THE SALES

To make sure any links with buyers are optimised, follow ups and chases were created digitally to try and make Sinclair irresistible to buyers at supermarkets and wholesalers.
PDF'S & EMAILS
To make sure any links with buyers are optimised, follow ups and chases were created digitally to try and make Sinclair irresistible to buyers at supermarkets and wholesalers.
PRESENTATIONS
Slick presentations, informative handouts, and the all important product taste tests, made sure that Sinclair had all the answers when they managed to set up meetings with buyers.
MOCK-UPS
To help make the life of the buyers easier, mockups of point of sale displays, shelf talkers and promotional posters were created. This helped them visualise Sinclair sauces in the stores and made the decision to buy easier.

BUT... WHY SHOULD YOU
TRUST US TO HELP YOU

GROW?

SINCLAIR TRUSTED US:

“We’re so pleased with the difference PHd have made. They’ve made us look as tasty as our products actually are.

They don’t just make things pretty though, they use logic and common sense to make the most of every label, leaflet, and presentation.

They’ve helped us hit tight deadlines a few times by turning things around really quickly for us.

We couldn’t have done it without their expertise, help and advice, thanks to everyone at PHd.”

NIK SINCLAIR

SINCLAIR CONDIMENTS CEO

THEY TRUSTED US

WHY YOU SHOULD TRUST US:

• We’ve been in business for 25 years, so we know what works
• Our enthusiasm & passion for what we do means you get something you can be proud of
• Our attention to detail ensures all the technical details are covered, not just the pretty stuff
• We work with you, not for you, so together we get better results
• We’re not just designers, we use common sense to create solutions that actually work for your company
• We understand budgeting, can plan to spread the cost and will maximise the effectiveness of your investment

GREAT GRAPHIC DESIGN
REALLY IS GREAT BUSINESS

WE’D BE HAPPY TO PROVE IT,
JUST GET IN TOUCH TO SEE HOW WE CAN HELP.

call

01543 473 191

email

info@phddesign.co.uk

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