25 rules to follow to make sure you get a fabulous logo!

25 rules to follow to make sure
you get a fabulous logo!

Studio news 4th March 2019

Design is subjective, however there are a number of quantifiable ways
that you can go wrong, luckily you’re readying this, so you won’t make
any of those silly ‘faux pas’. We’ve been doing this for many years, so
learn from our mistakes, and get a desirable, effective and usable logo!

1. Meet the client
& understand the business’ needs

2. Research about the industry:
more knowledge means better design

3. Think ahead: a logo must
work in different situations

4. Get ideas out of your brain,
the best tool for that: a humble pencil

5. Avoid pixelation,
always create as a vector file

6. Once the concept is clear, use the
computer to try multiple options

7. Analyse carefully and get rid of
everything that’s not essential

8. The logo must work: when reversed…
9. or in black and white

10. A good logo must work
when used really big or small

11. Create an original design,
never copy or imitate others

12. A great logo must be unique,
do not use clip art logos or icons

13. Keep it simple,
do not use special effects or gradients

14. Avoid design trends,
a logo needs to last a good while

15. Respect the hierarchy of information,
the biggest word: the most important

16. Do not confuse the eye,
use two typefaces at most

17. Use different typefaces to help with
hierarchy, readability & interest

18. Text must be easy enough for
even your grandma to read

19. If possible: fit the logo into a square,
avoid obscure proportions

20. Pay attention to details, align items so
it looks considered, clean and neat

21. Use colours, shapes and layout to
ensure the result looks appropriate

22. When evolving a brand…
always keep the key elements

23. Do not use taglines in the logo,
let the logo speak for itself

24. A logo is memorable,
if you can sketch a logo in 5 seconds

25. Now, you know the rules
break them if you want, but always…

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  • 25 facts about colour to make your life a little more colourful, hope you enjoy!
    Studio News

25 facts about colour to make your life a little more colourful, hope you enjoy!

25 facts about colour to make your
life a little more colourful, hope you enjoy!

Studio news 4th March 2019

Colours add interest, they help differentiate stuff, they evoke feelings,
and to most of us they’re rather pretty! We all have a favourite colour,
and colours mean things, they can warn of danger, stand out, or blend
in… use colour wisely! Did you know these things about colours:

1. Blue is the most favourite
colour in the world.

2. Orange is the least
favourite colour.

3. Men and women see colours differently.

4. Yellow/Red combination makes you hungry.

5. Silver cars are less often involved in accidents.

6. The colour wheel was
invented by Isaac Newton.

7. Bulls don’t hate red, they
are colour blind.

8. The sun’s white, it only looks yellow on earth!

9. 99% of us dream in glorious colour.

10. Your eye can see 7.000.000 different colours.

11. You can see more shades of green than other colours.

12. Red is the first colour a baby sees.

13. Colour affects taste: hot chocolate tastes better
in a orange cup.

14. Orange colour is named after the fruit its original
name is geoluhread

15. Pink suppresses anger and anxiety.

16. Mosquitoes are
attracted by blue.

17. Birds can not see blue,
except the owl.

18. Lobster blood is colourless.

19. Post-it notes originally used yellow scrap paper.

20. The colour of a pepper is no indication of its heat.

21. The most used highlighter is yellow
(which is helpfully invisible when photocopied).

22. Chromophobia is an irrational fear of colours.

23. Dollars are green as the green ink was the cheapest!

24. Black is the absence of colour, it’s not a colour.

25. Colours don’t exist, they are created by your brain!

  • 25 rules to follow to make sure you get a fabulous logo!
    Studio News

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  • PHd design win a rather lovely international design award!
    Studio News

PHd design win a rather lovely international design award!

PHd design win a rather lovely
international design award!

Studio news 4th March 2019

Little old us (PHd design) have won an award for the best packaging
(yeah the very best packaging) at the coveted International Chip Shop
Awards in London… and no, they are nothing to do with real chip shops.

The awards are in their 10th year and exist to award creativity beyond the call of duty. The judges were inundated with nominations from all over the world in many different categories so had a tough job whittling them down to a core set of finalists.

PHd are proud to have been nominated, and then gone on to win an award in the category of Best Packaging Design with their Dodgy Brews range of summer ales. The range consists of 5 ales with unusual names which catch the public’s eye and are selling in a growing number of independent retail outlets.

The ales are: Scruffy Slapper, Knob Jockey, Snot Gobbler, Fooky Nell and Dog Ruff.

Managing Director Peter Howard comments. “It just shows that being
brave with design and having conviction in your ideas can pay off, these
designs are selling well and to cap it all they have been recognised by
the industry for the effect that design can do to make a difference”.

  • 25 facts about colour to make your life a little more colourful, hope you enjoy!
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