Branding the Staffordshire Bike Show

PHd were asked to brand the first ever Staffordshire Bike Show. The event is expected to be a huge new diary date for riders and enthusiasts alike and it is hoped that the Bike Show will roll into an annual event.

Event organiser Kevin Wilcox explains, "The Staffordshire Bike Show is a major new event for bikers featuring leading manufacturers, attractions, accessories, rider development opportunities and much more. But it's not only a show for bikers, it's for all road users and their families; come down to Trentham Gardens, Stoke-on-Trent on Sunday 4th July to see what all the fuss is about!"

PHd developed a bespoke illustration encompassing the Staffordshire knot and a sports bike with some dynamic 3-dimensional lettering to create the logo, this new identity was then used on promotional posters and leaflets.