Literature

You know your business inside out. You can talk about it for England. But ask yourself this – is your brochure as good as you are at communicating what’s special about what you do? Is it your best ambassador? Here’s another awkward question. Have you actually got literature that you’re happy to leave with customers, or send when they ask for one? If not, you’re not alone. Thousands of organisations are put off by the possible cost, the choice of what to say, or even an over-reliance on their website.

PHd started with a brochure project back in 1992. Since then we’ve designed and produced countless stylised literature pieces that work and still believe today that company and product brochures have a vital role to play in informing, persuading and selling.Most design firms have a standard way of approaching a brochure, which is to ask: “what are we trying to sell?” PHd like to challenge this approach by asking:

“what does the customer want to know?” – an altogether different question. The result, very often, is a simple solution that demonstrates an understanding of the potential customer’s needs. This ‘u-turn’ to the accepted ‘norm’ has proved successful time and time again.

Think about this for your next literature requirement. Call PHd design in – or even send us your brochure!