Identity

The identity of an organization is one of it’s most important assets. It sets the tone of an organization to its audience and can make the difference between getting a deal or not! The most popular form of identity is the company logo. This is a crucial part of an identity scheme but it is not the whole picture. The identity can stretch to how the phone is answered, what the staff uniforms look like, the look of all marketing information and the website. The identity of a business / organization is involved in every aspect of its daily life both internally and externally…get it right and it will service you well for many years, get it wrong and it will be difficult and detrimental to your business.

Try this simple test on your business:

“Imagine a 45 year old city banker. He’s dressed in frayed jeans with spiked hair, a nose ring, sandals, and tattoos. Wrong, isn’t it? Equally, a young vibrant creative TV executive wouldn’t look right in a restrictive three-piece suit”.

How does your identity ‘fit’ your company? And ask yourself, ‘Is your company’s identity right?’. If not then call PHd design who can advise and help bring it back to where it should be”.