Local firm PHd design have won an award for the best packaging at the coveted International Chip Shop Awards in London… and no, they are nothing to do with real chip shops.
The awards are in their 10th year and exist to award creativity beyond the call of duty. The judges were inundated with nominations from all over the world in many different categories so had a tough job whittling them down to a core set of finalists.
PHd are proud to have been nominated, and then gone on to win an award in the category of Best Packaging Design with their Dodgy Brews range of summer ales. The range consists of 5 ales with unusual names which catch the public’s eye and are selling in a growing number of independent retail outlets.
The ales are: Scruffy Slapper, Knob Jockey, Snot Gobbler, Fooky Nell and Dog Ruff.
Managing Director Peter Howard comments. “It just shows that being brave with design and having conviction in your ideas can pay off, we are in the creative industry and thankfully we were allowed enough freedom to create what we knew would work from research, the designs are selling well and to cap it all they have been recognised by the industry for the effect that design can do to make a difference, we are all chuffed and here’s to new and exciting projects to come”.